If you are new to affiliate marketing or a seasoned pro, Advertising with PPC (pay-per-click) is one way to advertise that is rather easy to do, but if not done correctly, it could cost you allot of money with little or no ROI (return-on-investment). There is risk involved with this type of marketing, but if you do some research, and implement the five basic steps, you could have a very profitable marketing campaign.
The first part of launching a successful campaign is the program that you choose to become an affiliate. You have the option to join the affiliate network, which is the affiliate program database. The advantage of being on a network is that they provide a secure transaction system, which provides sales reports and statistics. With a database type network you can easily compare items to promote. As a PPC marketer you will want to make 60 to 75% commissions on the products you sell. For products that may have recurring charges, there must be at least 40% commission. Another program that you can join is the in-house affiliate program. This is a company that has decided not to join the network. Be careful when joining this type of program.
The second part of the PPC campaign is finding products to promote. This sounds easy, but again, you need to do some research. For starters, what products do you want to promote? Is there a demand for the product? If you try to promote something that bores you, or doesn’t know anything about it, you will create more work for yourself in the long run. So choose the product that you like. If you are an affiliated network, you can find out how well a product is converted very easily. Most networks list how well a product is converted. Research is the only way to find out what products will be converted for you.
The third part of putting a PPC campaign together is probably the most difficult. Keyword research is also the most important part of a campaign. Keywords are what people type into the search box on their web browsers to find what they are looking for. The keyword “bike” would be typed in to find a bike. For the most part, the more relevant the keyword, the higher the cost to use that keyword for your ad. Keyword tools are useful, and there are a number keyword tools available on the internet. If you type the key word into the keyword tool, it will give you a list of relevant keywords for the term you typed in.
The idea is to make a list of most relevant keywords, and to do this without putting the cost per click up. Say the keyword “bike” might cost $1.00 per click to use in your keyword list, then you might use keywords “sell bike” at 75 cents. The words in the ad are not what is relevant at this point. It’s the list of keywords that you put together that people will use to find your ad. The less relevant keywords, or less pricey keywords you use, the lower your ad will place on the page. Too low and it wont be on the 1st page. Keyword research is a topic that you could write a book about, and people have. A thorough understanding of the use of keywords is a must.
Fourth part of your campaign is to write the ad. Always use the main key word in the title of the ad as well as in the body text. Capitalize the letters in the display URL, this will help your ad to stand out. You only have a limited space to say what you want to say so, make the words count. You can write multiple ads for the same campaign. Write more than one ad and see which ad performs the best. Once your ad is running, don’t pause it, or you will loose your page ranking and have to start over toget your ad placed higher on the page. The more times your ad is clicked on the better placement you will have on the page.
The fifth thing to do is set a budget. To start, set it at 25 to 50 dollars a day. You can allways adjust it latter without any effect to your page ranking. Make sure you adjust the maximum bid so it doesn’t blow through your budget in a couple of clicks.