Using Keywords to Boost Search Engine Optimization

Proper keyword usage is a determining factor in your online success and website presence. The objective of using keywords to boost Search Engine Optimization is to organically (naturally) rank high in Google and the other search engines. Effective search engine optimization (SEO) along with proper keyword usage will help to accomplish this goal

Keyword research helps determine the phrases and terms that are being used to find the content and products that you want to deliver. Once you have this information, the next step is to make sure you are using the relevant keywords and phrases on your site and in your content.

So now that you have your keywords, how do you use them and where do you place them? For awhile, everyone emphasized using keywords in the Meta tags in the HTML. Although it may not carry as much weight as it used to, it’s still a worthwhile strategy to use meta keywords.

Keyword placement is not a one size fits all strategy and has a lot to do with the type of page you are building. For Web 2.0 properties such as Squidoo, Hub Pages or Google’s Knol, it is suggested that the keywords be in URL you register, in the titles, subtitles, written content and in any tagging space that they allow you to fill in.

It’s also beneficial to have the keyword in your URL when working with blog posts. Although in order for this to work, you will need to be using a blog template that allows you to change the permalink structure of individual blog posts. To be sure, look in the settings to see if you can change the permalink for your particular blog post.

There are many blogs that will assign a blog post a number such as this:  In this case, you will need to select a custom structure and enter the code: /%postname%.html – this will make your blog post URL appear with the title of the post, where your keywords will be, like this:

Be sure to use your keywords in all of your content. Plan on using your keyword in the first paragraph and if possible, within the first sentence. Google will reward you for doing this by bolding the keyword if the keyword used matches the keyword searched.

While there is some debate about keyword density (recommendations range from 2% to 10%) you want to write for both human visitors and the search engine spiders. Be sure your content reads smoothly and makes sense, but still contains enough keywords to get the ranking you desire.